High-level audio system from throughout UNWTO and the United Nations Food and Agriculture Organization (FAO) just lately held a digital speak on how greatest to harness the potential that tourism has for the event of rural areas and communities. Representatives of the 2 companies had been joined by specialists from the European Commission, as effectively by numerous entrepreneurs from the fields of agri-tourism and gastronomy, together with representatives of the Association of Southeast Asian Nations (ASEAN) and famend worldwide chef Fatamata Tarazid-Tarawali (higher referred to as “Chef Binta”).
The scope of the ‘virtual coffee’, which was moderated by FAO’s Rosa Laura Romeo, was to determine new hyperlinks and widen contributors’ data on the long run challenges but in addition alternatives confronted by tourism quickly evolving in rural areas.
Tourism presently faces many challenges, together with the continued pandemic, but in addition many alternatives. There is an opportunity of “building back better” particularly by the involvement of rural communities and youth, in line with the UN’s motto for the 2030 Agenda of leaving nobody behind.
According to Valentina Superti, Director for Tourism and Proximity in the European Commission´s DG GROW, restoration from the present international well being disaster is already resulting in the transformation of the tourism sector, which right this moment helps 23 million jobs in the European Union alone. In specific, agri-tourism has been recognized as one of many key parts in sustaining nationwide economies as get well and construct again extra inclusively, sustainably and with better resilience.
Maciej Golubiewski, Head of Cabinet of the European Agriculture Commissioner, noticed that agri-tourism suits throughout the primary priorities of the present Common Agricultural Policy of the European Union. Participants additionally agreed on the necessity for tourism actions to be deliberate in order to each meet altering shopper calls for and to learn rural communities.